I asked a client to explain what they do if they were talking to a 5 year old. He said…
He works in a technical, highly regulated and complex field – he provides audits and compliance consulting. It’s a potentially very dangerous and toxic industry without strict adherence to correct procedures.
So it was difficult to simplify.
But we nailed it down to:
“I help businesses follow the rules better, so we can keep people and the planet safe.”
😃 👨👩👧 🌍
It doesn’t matter what you do, it always boils down to something as human as that!
When you’re writing for your website, you want to make sure you can communicate as simply as necessary.
As simply as necessary
That sometimes means really really complicated if your audience knows a lot.
But it’s often best to communicate in the simplest way you can.
Go to your website – can you simplify?