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Website conversion audit

If your website isn't delivering the leads, enquiries, or revenue you expect, I'll find out why and help you turn it around.

Why get an audit

New websites are expensive and time consuming. What if you don’t need a new website to get results? What if you do, but you go down the wrong path?

At best you make mild improvements, at worst, major mistakes. Losing all your traffic and leads kind of mistakes. 

It’s worth getting an expert to find out exactly what you should do before you spend all that money. 

What's in your audit?

You get my time and expertise, which I will use to do some or all of these things:

Total website review and analysis

Digital marketing strategy review

Information architecture & navigation review

Top 3 competitor analysis

Conversion optimisation and lead generation review

SEO audit

Data & Analytics review

How an audit plays out

If you go ahead with an audit, here’s what to expect: 

  1. You’ll get a contract to sign & invoice to pay
  2. You’ll get a link to the kick-off questionnaire – takes about 20 minutes to complete
  3. I’ll ask for access to your website cms, analytics, search console, plus any other relevant software like SEO or CRO platforms.
  4. You’ll get a link to book the initial kick-off meeting
  5. You’ll also get a link to book the audit findings meeting

The kick-off meeting happens first. I’ll ask a lot of questions, we’ll talk through your goals, issues, and I’ll explain more about what you can expect. The findings meeting needs to be booked for 1 week after the kick-off meeting takes place. 

In-between, I’ll do my thing.

What you get to take with you

The tangible things you get from the audit are:

  1. Both calls can be recorded, so you get those and transcripts. 
  2. You get a comprehensive, detailed report and recommendations document that lists and explains the key findings
  3. You get a bunch of raw data in the form of reports, notes, customer interview recordings, etc
  4. You get a brand new notebook each. Little bonus. 

Choose your flavour

Both delicious, but one’s a bigger portion

Isoamyl acetate

Banana 🍌

£1200

For smaller websites that need a basic assessment

  • User experience & best practice review
  • Information architecture & content analysis
  • Analytics data & insight audit
  • SEO audit
  • Customer interviews & user testing
  • Digital marketing strategy review
  • Top 3 competitor analysis
  • Conversion & lead gen review

Ethyl maltol

Lollipop 🍭

£5000

For larger websites with lots of content & traffic

  • User experience & best practice review
  • Information architecture & content analysis
  • Analytics data & insight audit
  • SEO audit
  • Customer interviews & user testing
  • Digital marketing strategy review
  • Top 3 competitor analysis
  • Conversion & lead gen review

Ok, so...you wanna?

If you're interested in maybe getting an audit, click that button, and you'll activate Audit Party Mode.

That just means you'll complete a short form, I will get an email, and then I will send you an email back. But audit party mode sounds better doesn't it?

Let's party. Get an Audit.

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FAQueue

Anything else you need to know

  • Who's the ideal client for this audit?

    A business that relies on their website to generate leads or revenue. I work with high-value service businesses, content businesses like editorial sites, and expertise-based businesses – meaning any business that has brains and knowledge as their product.

  • Do you offer a lower cost audit?

    No. You might be better off with a consultation call, which can be useful for solo businesses or small websites. 

  • Do you do all the work yourself?

    Yes.

  • When can you start?

    I usually have a two week lead time and audits take about a week to deliver from start to finish.

  • Do you do eCommerce sites?

    No, you should go talk to Emma Forward though she’s amazing.

  • Will you sign an NDA?

    Yes, very happy to sign an NDA. I have one, or you can send me yours.

  • Can you meet us in person?

    Yeah absolutely can do if you’re not too far away, or you’re somewhere I really want to visit. I charge for travel, accommodation, and the additional time spent. 

  • What are you like to work with?

    I am a right treat. I take my work very seriously, but I don’t take myself too seriously. I love working with and helping people. Nothing makes me happier in my work than seeing what I do have a positive impact on the people I do it for. We’ll have a nice time I promise. 

  • Why should we choose you?

    Because I’ve got 15 years experience making websites better, improving conversions, and generating leads. Also I’m very clever and wise, and fun to work with. Plus very modest. 

  • Can we meet to discuss before we go ahead?

    Clients don’t usually need to discuss an audit in advance, but if you have any specific/unusual questions you can have 19 minutes and 59 seconds to quiz me.

  • What are your payment terms?

    All audits are paid 100% upfront. But if you’re willing to pay double you can pay 50% upfront and 50% when the audit is finished. 

  • Can we change what's included?

    I’ve included the things I know make the most impact. If you make a suggestion that makes sense to include, then yes.

  • How do we know you'll be unbiased?

    Because this isn’t cheap. Because I am a professional. And because I’d rather lose my leg than my reputation. You’ll get the truth.